Learn how to conduct user experience website audits to maximize digital impact and engagement. Align organizational goals with user needs, gather actionable feedback, and develop data-driven strategies for creating adaptive digital experiences. Takeaways:
Conduct impactful user experience website audits
Leverage user data for meaningful improvements
Create adaptive digital experiences
Michael Arrington, Chief Strategy Officer, Colorado Department of Revenue
Michael Arrington has been supporting technology related projects for over 28 years, in a range of roles, focusing on system integration support, requirements development, process optimization, project management, organizational change management, business continuity and disaster recovery, system lifecycle management, and reporting.
At Colorado Department of Revenue, as the Chief Strategy Officer, Michael is responsible for
Innovation, Strategy, and Delivery which support the full lifecycle to enhance all systems and processes to meet legislative and strategic demands on the agency across DMV, TAX, Lottery, Marijuana Enforcement, Natural Medicine, Gaming, Liquor & Tobacco, Auto, and Racing.
Rose Barcklow, Experience Design Consultant, Propeller
Rose is an accomplished Experience Design Consultant with over 15 years of experience in Human Centered Design, Organizational Strategy, Program Management, and Change Management. With a strong foundation in K-12 education, Rose excels in team building and strategic workshops, fostering collaboration and trust within newly formed teams. As a consultant at Propeller, Rose has successfully expanded the firm's portfolio of social impact engagements, achieving significant results in the non-profit sector, public sector, and the corporate social responsibility divisions of Fortune 500 companies. Her work is characterized by a dedication to improving digital experiences, driving strategic innovation, and championing user-centric solutions.
